Stepanovich Blog

Many who have stayed at the Best Western Castle Inn Hotel before, may already know that Bassenthwaite is home to The Lake District Osprey Project.

Bassenthwaite Lake, a key habitat for the ospreys, is a National Nature Reserve and a Special Area of Conservation owned and managed by the Lake District National Park Authority.

Each year these beautiful and rare birds return to nest and this Easter was made ‘eggstra’ special by the return of our male and female Osprey 2 weeks ago.  The female osprey laid her first egg of 2009 at the nest near Bassenthwaite Lake on Thursday 16th April.  The female bird is now incubating the egg and it is hoped that further eggs will be laid in the coming days.  Ospreys normally lay a clutch of three eggs.  Incubation is carried out mainly by the female and takes between 34-40 days.

Peter Wells, General Manager of The Castle Inn Hotel Keswick said: Staff at the hotel are very ‘eggcited’ that the first egg has been laid.  We are hopeful that there will be more eggs and that the clutch will hatch in time for our Spring Bank holiday visitors in May.
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Hotels are having to think even more creatively in order to entice guests in these tough times. With so many Lake District hotels offering discounted rates, which one do you choose? A clever marketing department should be looking at quirky offers or adding value which is something that many tourism businesses are heading towards these days. In 2008, the high quality 3 and 4 star Keswick hotels reported a good year and it is thought that the added value received from such establishments was one of the leading factors.

Of course, it isn’t just leisure guests that need to be lured. With businesses cutting staff and budgets, the business guest is just as important to target. Cumbria is an excellent stop off for business guests from the south on their way to Scotland. Another market is conferencing. Conferencing facilities and packages are offered in most of the larger hotels Lake District now. With most conferences held on week days, it is an excellent market to target. Creative marketing campaigns are springing up such as the Best Western ‘message focussed menu options’ where bread and water is an option if a team has recorded poor performance. This is an eye catching campaign but which saves the business money but helps to improve the performance of their team as the same time.
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